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Below, there’s a nicely structured design with a concise copy, a stand-out heading, and lots of white space. This example exhibits one of newsletter design best practices—masterly use of white space. Even the most compelling email campaign design will get ignored if the message is illegible. To avoid this, go for standard and readable fonts supported by all email providers.
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Full-featured drag & drop editor
Bold, attention-grabbing headlines will direct your audience to keep reading for more information. According to Forbes, it takes only 7 seconds to form a first impression. So, you and your business have only a fraction of the time to impress your recipients. Interactive email design is when the email itself is interactive, allowing the customer to click on buttons or links within the email. This will enable you to drive people to a webpage where they can learn more about your product or service.
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Easy to add real-time and dynamic content to your emails
These tools do not detract from that mission but rather offer simplicity for busy creators. Add their affordable pricing structure, and we have a valuable email marketing tool for ourselves. On the other hand, Convertkit has fewer integrations but is designed specifically for bloggers and content creators. Its platform allows users to easily create automated email sequences and track performance metrics across campaigns. Create professional looking email in minutes with Visme’s pre-designed email templates. Add your branded fonts, colors, logo, images and shapes or chose from our library of royalty-free images, videos and unique assets.
Use design to make your brand’s personality shine
Get inspired with 15 free and downloadable email templates designed for marketing and sales with previously written copy to save you time. The email complements Starbucks’ marketing and branding, and there’s plenty of white space separating the written information from the engaging imagery. And the CTA that recipients can click on to activate the offer is clearly placed.
For instance, bold typography should only be added to graphics and not in content to avoid rendering issues. MailerLite is an affordable solution with a generous free tier. It offers hundreds of integrations to connect with other tools, powerful automation tools, and detailed analytics to help you track progress over time. Its customer service team is highly responsive, so you’ll never be left in the dark if something goes wrong. There are a few differences that set Constant Contact and ConvertKit apart.
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Additionally, you might choose to personalize your CTAs to tailor them towards specific recipients — this tactic has been proven to increase conversions. At first, emojis may seem like an unnecessary or unprofessional addition to an email. While this may be a fair assumption, it’s actually untrue in a number of scenarios. Your email pre-header is a preview of what the email is about, similar to the meta description of a web page. Among all of those users are members of your target audience, a.k.a. quality leads and prospects you can work to reach and convert via email.
There are also plenty of premium templates that are especially well-crafted. There are hundreds of free email template sites where you can find business-friendly and royalty-free HTML email templates. To make your search easier we’ve compiled a handy list of the best email template sites.
Some email marketing messages can be trigger by actions on the part of the consumer, like this one designed for new customers. An approach like this is ideal for sending right after someone has signed up for your product or service. Or you can import an HTML template you got elsewhere and work on it in Brevo. You’ll have access to a rich library of stock photos to use for free. And it’s very easy to set your brand colors and logo and reuse them across email templates in just a click. Get original email designs, templates, and creative to capture your audience’s attention.
Email templates compatible with Outlook, Gmail, and all the major sending platforms
When your email recipients open your message, they should know the email was sent from your company. If you don’t have high-quality photos, there are many sources for royalty-free images. Images used in email design range from photographs to icons to illustrations or even animated gifs, depending on your capabilities.
Although the structure varies, the message stays on point and interesting. This email design uses animation to focus the attention on the message. The central focus of this email template design is the stunning imagery. The bright background makes the marketing message stand out and directs the recipient’s eyes straight to the content.
This can be because of a poor connection or because the reader has image-loading turned off in their email application. When choosing the fonts for your email theme use a combination of bold, clean fonts. There should be clear subheadings within your email to guide the reader through the content.
(You’ll know how to do the same by the time you’re done with this post). Create a drastically different version of your email template for mobile email viewers. A responsive email design adjusts based on the size and orientation of the screen the recipient is using to view it. Meal delivery service Sakara Life conducted this A/B test to include a product block in one email and to leave it out of the other.
With visually captivating designs and strategic structuring, these forms engage readers and drive actions. And an email with an attractive layout, compelling visuals and a clean design will help you make that positive first impression. Once you succeed in making the impression and setting the tone of the message, people are more likely to finish reading your email. Rather than rewriting the first sentence of your email, you can customize the pre-header to provide an inside look into what your recipients are about to read in your message.
Although simple and minimalistic, this email design still manages to be inviting and interesting. Combined with a memorable design, this email does a great job motivating the recipient to act. Overall, the email is imagery-based, which gives the design a modern and cool look. Unique visuals are a good way to improve marketing email design. This email design has a multiple-column design to showcase a range of products. Want to know how to create an email footer for a business email?
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